Tips from Lisa Frank, Survivor and Tour de Pink Co-Founder
Don't be afraid to ask. A YSC colleague once told me she did not think it was possible to raise the minimum fundraising requirement. I told her to take out her address book and print labels as if she were sending holiday cards to mail a personal letter to everyone she knew. YSC has a great checklist to ensure that you Ask Everyone.
My friend then wrote about her personal experience with cancer and sent her story to everyone on the list and raised over $3,000, surpassing her goal! You can do the same! Share your own personal story - make it moving but upbeat. You want people to feel for you and open up their wallets. YSC has template letters to help you get started.
Many of your donors are not aware of matching donations. When you ask for donations, add a note having them ask their employer if they can apply for a matching gift. YSC has easy to share instructions on matching gift donations.
Get Creative! Plan an event, create, bake or purchase something to sell. Call my friends at Team Tour de Pink to brainstorm a great fundraising idea at 484-608-6001. YSC provides 101 Fundraising Ideas that will help you find the perfect fundraiser for you!