In October 2016, I rode in my eighth TdP. It was my sixth ride in five consecutive years, I’ve never had an issue raising well over the minimum and over 90% of my donors are repeat donors and contribute every year. In fact, last year I raised the most ever--$10,175! If my calculations are correct, I’ve now proudly raised over $49,000 for TdP. Over the years, I’ve developed a method that has been highly successful for me and I think it will work for you.
My primary tool is an email letter to prospective donors. I send a group email with everyone BCC’d. The most important piece of advice I can give you is: make it personal. I always include information about YSC and state the organization’s mission and who it serves. In years past, I’ve given a brief history of the ride and how much it means to the organization’s success. However, I firmly believe people donate to YOU, whether or not they may have a direct connection to breast cancer in young women. I ALWAYS include personal reasons why I am riding—what this ride means to me and how much their support and encouragement of my effort means to me. I want people to be engaged in my effort and I take them on my journey. My donors know we are Team CJ and Babe is my bike. I include photos of Babe and me in every communication, including the initial ask. People love the photos and it makes a personal connection. Bring your donors along on your journey; make them feel included, my success is their success as I tell my story. I send out thank you emails the same day I receive a donation, if possible, and definitely within one day. I have a basic template but I always say something unique to that donor.